Everything you need to land your first SEO clients: what to sell, what to charge, and exactly what to send.
I’ve spent 16 years in SEO. I’m Top Rated on Upwork with a 100% Job Success Score (Upwork’s rating of how happy clients are with a freelancer’s work) across 1,000+ clients. About 70% of my clients have come from referrals, and I’ve never cold called for myself. This toolkit gives you the same tools I use.
What’s inside (24-page PDF)
- Service Menu & Pricing Guide: four services to sell, with real starting prices and the rates to grow into
- SEO Audit Template: a $99 starter audit and a $500–$1,000 full-scale audit, plus how to read the numbers
- Proposal Template: turn an audit into a paying client with a simple three-option proposal
- The Momentum Method + Outreach Scripts: how to find clients without cold calling, plus ready-to-send emails
- Upwork Starter Kit: profile, niche, and the proposal formula that gets replies
- Quick-Start Guide: a 30-day checklist so you know exactly what to do first
Bonus inside: my free method for finding businesses that need SEO help in just a few minutes.
Instant download. No experience required.

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