THE 10-MINUTE SEO WEBSITE CHECK

Know in 10 minutes whether a business needs SEO help.

The three numbers I check first on every website, how to compare any business against the competitors beating it in Google, and how to spot fake authority before it fools you.

Instant download · 9-page PDF + printable scorecard

Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients

tob-3d-check

Stop guessing which businesses need help

Most people starting in SEO get stuck before they ever send a message. They don’t know which businesses actually need help, so they either pitch everyone or pitch no one.

You don’t need a full audit to find out. You need three numbers and a quick comparison. That’s what I check first on every site, and once you’ve done it a few times, it takes about 10 minutes.

What's inside

Number 1: Ranking keywords

What the number means, why a couple of ranking keywords is a big opportunity, and why lots of keywords isn’t automatically good.

Number 2: Domain authority

Semrush calls it Authority Score, Ahrefs calls it Domain Rating. What it measures, and the quick test for scores that have been faked.

Number 3: Backlinks

Quality vs. quantity, and a side-by-side guide to telling legit links from spam in a couple of minutes.

The competitor comparison

Put any business next to the top 3 results for its service and city. This is where the numbers start telling a story.

Four patterns to read

Big opportunity, dig deeper, a pages problem, or move on. Know exactly what you’re looking at.

Worked example + scorecard

A full walkthrough, plus a printable scorecard for checking your first 5 businesses tonight.

This is for you if:

What you'll need:

Built from 16 years of doing this for real

I’m Richard Hale. I’ve been doing SEO for 16 years, and I’m Top Rated on Upwork with a 100% Job Success Score across more than 1,000 clients. This is the same first check I run before every audit.

16
years in SEO
1,000+
clients served
100%
Job Success Score on Upwork
70%
of clients from referrals

Get the check for $9

Instant download · Secure checkout via Stripe

Bonus: every buyer gets a $9 credit toward The SEO Freelancer Toolkit, good for 7 days.

All sales are final. Because this is an instant digital download, refunds aren’t available.

Questions

What format is it?

A 9-page PDF you can download instantly and keep, including a printable scorecard.

Do I need SEO software?

Yes, but any major tool works and free versions or trials are enough to start. I use and recommend Semrush. Different tools use different names for their scores, and the guide explains them.

Do I need SEO experience?

No. Everything is explained in plain English, with a worked example.

How is this different from The SEO Freelancer Toolkit?

This guide shows you how to find businesses that need help. The toolkit shows you what to sell them, what to charge and exactly what to send. Buy the check and you get a $9 credit toward the toolkit for 7 days.

Can I get a refund?

All sales are final. Because it’s an instant digital download, refunds aren’t available. Questions before you buy? Email contact@richardhalemedia.com.

Your next client is one search away

Ten minutes, three numbers, and you’ll know more about their website than they do.

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