Land your first SEO clients, without guessing what to sell, what to charge, or what to say.
The exact service menu, pricing, audit template, proposal, outreach scripts and Upwork playbook I’ve used across 16 years and 1,000+ clients, packaged so you can use them this week.
Instant download · 24-page PDF toolkit
Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients
You can learn SEO. Getting paid for it is the hard part.
Most people who want to make money with SEO get stuck in the same place. Not on the SEO, on the business:
- What services should I actually sell?
- How much do I charge when I'm brand new?
- Where do I find clients, and what do I say to them?
- How do I turn a "maybe" into a paying client?
So they keep watching tutorials, and never land client #1.
This toolkit fixes that. It’s not theory. It’s the templates and scripts you send to real businesses.
Built from 16 years of doing this for real
I’m Richard Hale. I’ve been doing SEO for 16 years. I’m Top Rated on Upwork with a 100% Job Success Score (Upwork’s rating of how happy clients are with a freelancer’s work) across more than 1,000 clients.
About 70% of my clients have come from referrals, and 30% from Upwork. I’ve never cold called for myself, not once.
When I started, I was nervous. I’d never sold anything. But I never let an opportunity pass me by. I still work with 2 of my first 5 clients. Together they’ve referred at least 40 more clients, and I’ve made over 7 figures from those 2 clients alone.
This toolkit is how I’d start again if I had to do it from zero.
Everything you need to go from "I know SEO" to "I have clients"
Service Menu & Pricing Guide
SEO Audit Template
Proposal Template
The Momentum Method + Outreach Scripts
Upwork Starter Kit
30-Day Quick-Start Plan
★ Includes the #1 mistake I see on business websites, and how to turn it into paid work
Most businesses list every service on one page, so Google can’t rank them for any of them. Inside the toolkit, I show you how to spot it in minutes, and how to package the fix into paid work.
This is for you if…
- You want to earn money online with a real, in-demand skill
- You're new to SEO, or you know SEO but haven't landed clients yet
- You want proven templates instead of starting from a blank page
- You're willing to reach out to businesses and follow up
It's not for you if…
- You're looking for passive income with zero client work
- You expect results without sending a single message
“Richard is knowledgeable, responsive, and genuinely invested in helping businesses improve their online presence. I would highly recommend Richard Hale and TeachingOnlineBusiness.com to anyone looking to strengthen their SEO and digital marketing strategy.”
Keoki, Accelerated Analytics
Get the whole toolkit for $27
Land one $99 audit and the toolkit pays for itself almost four times over.
- Service Menu & Pricing Guide
- SEO Audit Template
- Proposal Template
- The Momentum Method + Outreach Scripts
- Upwork Starter Kit
- 30-Day Quick-Start Plan
Instant download · Secure checkout via Stripe
All sales are final. Because the toolkit is an instant digital download, refunds aren’t available.
Questions
A 24-page PDF you can download instantly and keep.
No. The toolkit focuses on the business side: what to sell, what to charge and how to get clients. If you’re brand new, start with the 30-Day Quick-Start Plan.
You can start with free tools. SEO software helps, especially for audits, but you don’t need it on day one.
No, this toolkit is SEO only. AEO/GEO will be its own separate course.
One $99 audit covers the toolkit almost four times. How fast depends on how many businesses you reach out to.
All sales are final. Because it’s an instant digital download, refunds aren’t available. Questions before you buy? Email contact@richardhalemedia.com.
Yes, a complete SEO course is coming. Toolkit buyers will hear about it first.
Your first client is closer than you think
Every client I’ve had started with one conversation. Get the toolkit, pick your niche, and start this week.