Learn SEO the way I've done it for 16 years.
My complete SEO course, step by step: how to get found on Google, build pages that bring in calls, and turn SEO into real income. Plus live Q&As, a private community and member support.
$997 $297 for founding members
16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients
Get founding access
Doors open in November. Join the founding list and you’ll get the $297 price the day we open.
No waiting. No drip. Every lesson is recorded and ready the day you join. Founding members get the full course on day one, not a promise of one.
One course. Two ways to use it.
BECOMING AN SEO
I want to become an SEO
Learn the skill and the business: what to sell, what to charge, how to find clients, how to run audits that sell, and how to do the work so well your clients stay for years and send you referrals. New or already doing SEO, you’ll go from first client to steady income.
YOUR OWN BUSINESS
I want SEO for my own business
Stop guessing, or paying for SEO you don’t understand. Learn how to find what’s holding your website back, build the service and city pages that bring in calls, and track what’s working. Do it yourself, or finally know what to expect when you hire someone.
SEO isn't hard. Knowing what to do first is.
There’s endless SEO advice online, and most of it is either too basic to help or too technical to use. So business owners end up with websites that don’t show up on Google, or pay for SEO they can’t measure. And people who want to do SEO for a living learn the theory but never figure out how to get paid for it.
What’s missing is a clear path, in order, from someone who does this every day. That’s what this course is: the same process I use on real client websites, from the first audit to pages that rank and bring in business.
I teach the SEO I actually do
I’m Richard Hale. I’ve been doing SEO for 16 years, and I’m Top Rated on Upwork with a 100% Job Success Score across more than 1,000 clients. I still run my agency, Richard Hale Media, every day, for businesses of every kind.
About 70% of my clients have come from referrals, because the work gets results. I still work with 2 of my first 5 clients. Together they’ve referred at least 40 more, and I’ve made over 7 figures from those 2 clients alone.
This course is everything I do, recorded step by step, whether you’re using it to grow your own business or to build an SEO business of your own.
The same process, on real business websites
These are results from my own client work. They aren’t typical or guaranteed. Your results depend on your skills, effort, market and many other factors.
What's inside
8 modules, everything in order. Each one is marked for who it’s for, so you can focus on your path.
EVERYONE
Module 0: Welcome
How the course works, how to use the live calls and community, and your first-week plan for your path.
EVERYONE
Module 1: Find What's Holding a Website Back
The 7 signs a site needs SEO, the 10-minute check (ranking keywords, domain authority, backlinks), comparing against the top competitors, spotting fake authority and spam links, and finding the missing service pages, city pages and services. Use it on your own site or a prospect’s.
EVERYONE
Module 2: Doing the Work
How I build and optimize service pages, city pages that are unique (not AI fluff), the page template, content clusters around every service, and deep audits that find why the right keywords aren’t ranking. Get it right the first time.
YOUR OWN BUSINESS
Module 3: SEO for Your Own Business
A simple weekly SEO routine for your own website, your Google Business Profile and reviews, tracking results in Search Console and Analytics, and how to hire an SEO: what to pay, what to ask and the red flags.
BECOMING AN SEO
Module 4: The SEO Business Model
What to sell, from a free audit to $5,000+/month retainers. What to charge when you’re new, and how your prices grow with reviews and results.
BECOMING AN SEO
Module 5: Upwork and Your First Clients
A niched profile, proposals that don’t sound like a robot wrote them, landing your first reviews, how I built a 100% Job Success Score across 1,000+ clients, and how I automate lead finding.
BECOMING AN SEO
Module 6: Audits That Sell, Selling and Closing
The $99 starter audit, reports that look like they’re worth thousands, the three-option proposal, handling every objection, the follow-up system, and asking for reviews and referrals.
BECOMING AN SEO
Module 7: Scale
The referral loop that turned 2 early clients into 40+ referrals, and advanced methods for SEO pros.
Short, focused lessons with real screen-shares of my actual work (client names hidden).
Live help, a community and support, for life
2 live Q&A calls every month
A private community
24/7 member support
Founding members keep the live calls, community and support for life, even after the price goes up.
SEO/AEO Secrets
The secrets I’ve learned from 16 years of real-world SEO and AEO testing: what actually moves rankings, how to rank competitive keywords without chasing backlinks, and how to get your pages cited by AI tools. Included free when you join as a founding member.
Do the work. See results, or get your money back.
Go through 100% of the training and put it to work. If you do the work, you’ll get results. If you don’t, whether that’s more organic visitors to your website or landing SEO clients, we’ll give you a full refund. Your progress is tracked inside the course, so all we need is for you to have completed every lesson and to ask within 30 days of joining.
Is this for you?
This is for you if:
- You want to become an SEO and earn real income from it, whether you're brand new or already doing it
- You own a business and want to show up on Google, get more calls and stop guessing
- You've paid for SEO before and want to understand what you're paying for
- You'll put in the work and go through the training
It's not for you if:
- You want a shortcut or overnight results. SEO takes consistent work.
- You want to buy a course and never open it
“Richard is knowledgeable, responsive, and genuinely invested in helping businesses improve their online presence. I would highly recommend Richard Hale and TeachingOnlineBusiness.com to anyone looking to strengthen their SEO and digital marketing strategy.”
“Richard knows his stuff, he’s easy to work with, and he’s always willing to explain the reasoning behind his recommendations.”
Become a founding member
- Full course
- Live calls, community and support
- Full course, instant access
- 2 live Q&As every month
- Private community
- 24/7 member support
- All of it for life
- SEO/AEO Secrets bonus ($97 value)
- 30-day results guarantee
Becoming an SEO? One full-scale audit ($500–$1,000) pays for the course. Own a business? Full-scale SEO from an agency runs $500 to $5,000+ a month. Learn to do it yourself, or know exactly what to expect when you hire.
Questions
Yes. The modules marked Everyone and Your Own Business are built for you: how to find what’s holding your site back, build the pages that bring in calls, and track results. You can skip the client-getting modules.
Yes. You’ll learn the SEO and the business side: what to sell, what to charge and how to land your first clients.
The deep audits, the page-building process, content clusters, the referral loop and the advanced methods are where SEO pros get the most.
Doors open in November. Join the founding list and you’ll get the $297 price the day we open. Every lesson is recorded and ready on day one, nothing is dripped.
Founding members get lifetime access to the course, the live calls, the community and support.
The price goes to $997. Founding members keep everything they joined with, for life.
Twice a month. Dates and times are posted in the member community.
You can start with free tools. I’ll show you what I use and when it’s worth paying for one.
Your SEO/AEO Secrets bonus covers how I get pages cited by AI tools.
Complete 100% of the training and put it to work. If you don’t see results (growth in your website’s organic visitors, or landing SEO clients), request a full refund within 30 days of joining. Course progress is tracked automatically.
Your website can be your best salesperson. Or your new career.
Join the founding list today and lock in $297 before it goes to $997. Backed by our complete-the-course results guarantee.
Questions? Email contact@richardhalemedia.com