THE TOB SHOP
Tools to learn SEO, land clients and grow your business
Templates, blueprints and guides from 16 years of real client work. Instant downloads you can put to work this week, whether you're landing your first client or doing your own SEO.
Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients
Step 1
Land your first clients
What to sell, how to spot businesses that need you, and how to follow up until they say yes.
The SEO Freelancer ToolkitEverything you need to land your first SEO clients: what to sell, what to charge, and exactly what to send.$27Get the Toolkit
The 10-Minute SEO Website CheckSize up any business website with three numbers, and know in minutes whether it needs SEO help.$9Get the Check
The 30-Day SEO Follow-Up Sequence30 done-for-you follow-up emails that turn "maybe later" into "yes, send me the audit."$19Get the SequenceStep 2
Build pages that rank
The page structures I use for service pages and city pages, for your clients or your own business.
The Service Page BlueprintHow to build a service page that ranks in Google, shows up in AI answers and turns visitors into calls.$47Get the Blueprint
The City Page BlueprintHow to build city pages that rank in every area you serve, without copy-paste templates or AI filler.$47Get the BlueprintBest value: save $17
The Service & City Page Blueprint BundleBoth Blueprints: build service pages that win searches for what a business does, and city pages that win searches for where it does it.$77Get the BundleStep 3
Go deeper
What 16 years of testing taught me about rankings and AI answers, and my full course when it opens.
SEO/AEO Secrets16 years of real-world SEO and AEO experience and testing: what actually moves rankings and AI answers, and what doesn't.$97Get the SecretsComing soonSEOStart to
ScaleSEO Start to ScaleMy full course: how I do the work, find the clients and close the deals, from your first client to a full-scale SEO business.Founding accessJoin the waitlist
16+Years doing SEO
1,000+Clients on Upwork
100%Job Success Score
70%Of clients from referrals
FREE GUIDE
Not sure where to start? Start free.
7 Signs a Business Needs SEO shows you how to spot businesses that need your help, using nothing but a Google search. Thirty seconds per sign.