How to spot businesses that need your help, using nothing but a Google search. The same signs I look for after 16 years and 1,000+ clients.
The 7 signs, each with a 30-second check
A simple score: when a business is a strong lead
A printable lead checklist
Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients
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What's inside
Every sign comes with what it looks like, a 30-second check and why it matters to the business owner.
1
They don't show up for their own service and city
2
Every service is crammed onto one page
3
No pages for the cities they serve
4
A weak or missing Google Business Profile
5
Competitors have far more reviews
6
Services they offer aren't on the website
7
Nothing new in years
From someone who does this every day
I’m Richard Hale. I’ve been doing SEO for 16 years. When I started, I’d never sold anything, but I never let an opportunity pass me by. These are the signs I still look for every time I see a business that might need help.