Build pages ChatGPT, Perplexity and Google's AI answers can trust and cite.
The step-by-step process I use to get businesses mentioned and cited in AI answers: the questions to target, the answer-first page format, the trust signals AI tools look for, and how to track it all back to leads.
Instant download · 15-page PDF + AEO checklist
Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients
AI answers are the new first page
Your buyers are asking ChatGPT, Perplexity and Google’s AI Overviews who to hire and what to buy. Those tools pull their answers from a small set of pages they understand and trust. If your page isn’t one of them, you’re not in the conversation, even if you rank.
The good news: there’s no secret trick. AI visibility is built on the same things good SEO is built on, done with the AI answer in mind. This blueprint shows you exactly what that means, page by page.
What's inside
How AI picks sources
How AI tools search before they answer, why one question becomes many, and the difference between a mention and a citation.
Your question set
Where to find the real questions buyers ask AI, and how to sort them by where the buyer is, with two real question sets.
The answer-first format
The page structure that gives AI tools a clear answer to quote, with a before-and-after example and how to cover a whole topic.
The trust foundation
Proof, business details that match everywhere, author pages and the schema I actually use (and what I skip).
What to skip
My take on llms.txt, content chunking and the other shortcuts, plus the technical must-haves that do matter.
Tracking + checklist
How to track AI visibility with four tools, what to record for every question, and a one-page AEO checklist for every page.
This is for you if:
- You do SEO and clients are asking how to show up in ChatGPT and AI answers
- You want a clear, repeatable AEO process instead of guesswork and hacks
- You own a business and want AI tools to recommend you, not your competitors
What you'll need:
- A website (yours or a client's) you can edit
- Real details from the business: reviews, results, photos
- An hour to plan your first page with the template
Built from 16 years of doing this for real
I’m Richard Hale. I’ve been doing SEO for 16 years, and I’m Top Rated on Upwork with a 100% Job Success Score across more than 1,000 clients. This is the process I use with clients today, including the two case studies inside: one site that went from 65 to more than 3,500 ranking keywords, and one that went from 1 to 6 AI-visibility points and grew to 600+ users a month.
Get the Blueprint for $47
- 15-page PDF guide
- How AI tools pick their sources
- How to build your question set
- The answer-first page format
- The trust foundation: proof, business details and schema
- What to skip (llms.txt and other shortcuts)
- How to track AI visibility and tie it to leads
- AEO checklist + answer-first page template
Instant download · Secure checkout via Stripe
Building service pages too? The Service Page Blueprint shows you how to build a page for every service, section by section.
All sales are final. Because this is an instant digital download, refunds aren’t available.
Questions
What format is it?
A 15-page PDF you can download instantly and keep, including a one-page AEO checklist and an answer-first page template.
Do I need special AI or SEO tools?
No. You can do everything in the blueprint by hand. I show you the tools I use to track AI visibility, but you can start by testing your questions in ChatGPT, Perplexity and Google yourself.
Is AEO different from SEO?
Not as much as people say. Google itself says optimizing for AI answers is still SEO. The difference is how you plan and write the page: around the questions buyers ask AI, with a clear answer and real proof. That’s what this blueprint covers.
How is this different from SEO & AEO Secrets?
SEO & AEO Secrets covers the full process across SEO and AEO. The AEO Blueprint goes deep on one job: getting your pages mentioned and cited in AI answers, step by step.
Can I get a refund?
All sales are final. Because it’s an instant digital download, refunds aren’t available. Questions before you buy? Email contact@richardhalemedia.com.
Your first AI-ready page starts here
Pick the questions, write the answer first, prove it and track it. Build the page AI tools want to cite.