SEO/AEO SECRETS

The SEO and AEO secrets experts don't want you to know.

16 years of real-world experience and testing: what actually moves rankings and AI answers, what doesn’t, and exactly what I do on every site.

Get the Secrets for $97 →

Instant download · PDF playbook

Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients

secrets-cover

Most SEO advice starts in the wrong place

Business owners pay $2,000, $5,000, even $10,000 for “premium” backlinks. SEOs chase technical scores. Meanwhile the website itself has thin pages, missing services and no city pages.

I rank keywords with difficulty scores of 80 to 90 with minimal backlinks, and in many cases none at all. This playbook shows you what I focus on instead, and what I’ve learned not to waste time on.

What's inside

What actually ranks

Why content beats backlinks today, the mistakes I see on almost every site, and why E-E-A-T changed how I work.

The first 30 days

Exactly what I do on a new site, step by step, and what I ignore until the foundation is built.

Always fall forward

How to get any keyword into the top 100, wait for its peak, and only ever make changes that move it up.

Clusters and links

How many articles to write and on what, my internal linking rules, and how to spot fake authority before you pay for it.

Getting cited by AI

The FAQ format that works best for AI answers, and how to get mentioned on the sites AI loves to cite.

Real results

Four real client results with the numbers, plus the tools I use and the order I use them in.

This is for you if:

  • You own a business and want more customers from Google and AI tools
  • You do SEO for clients and want faster, bigger results
  • You're tired of paying for links and tools that don't move the needle

What you'll need:

  • A website you can edit (yours or a client's)
  • SEO software helps (I use Semrush), but you can start without it
  • A willingness to focus on content first

Built from 16 years of doing this for real

I’m Richard Hale. I’ve been doing SEO for 16 years, and I’m Top Rated on Upwork with a 100% Job Success Score across more than 1,000 clients. Everything in this playbook comes from my own work and testing, including the things I used to believe that turned out to be wrong.

16
years in SEO
1,000+
clients served
100%
Job Success Score on Upwork
70%
of clients from referrals

Get the Secrets for $97

  • PDF playbook
  • What actually ranks (and what doesn't)
  • My first-30-days process
  • The "fall forward" method
  • Content cluster and internal linking rules
  • The AEO format for AI answers
  • Real client results + my tool stack
Get the Secrets for $97 →

Instant download · Secure checkout via Stripe

Want the templates too? Get both Blueprints for $77: what to put on every service and city page.

All sales are final. Because this is an instant digital download, refunds aren’t available.

Questions

What format is it?

A PDF playbook you can download instantly and keep.

Do I need SEO software?

It helps. I use Semrush and name the tools I use for each step, but you can start on the biggest wins without any software.

Is this for beginners or pros?

Both. Business owners get a clear plan for their own site, and SEO pros get the methods I use to get results for clients.

How is this different from the Blueprints?

The Blueprints are templates: exactly what to put on a service page and a city page. SEO/AEO Secrets is the strategy behind them: what to focus on, what to skip, how to get cited by AI and how to keep pages moving up.

Can I get a refund?

All sales are final. Because it’s an instant digital download, refunds aren’t available. Questions before you buy? Email contact@richardhalemedia.com.

Stop guessing what moves the needle

16 years of testing, in one playbook. Start with what actually works.

Get the Secrets for $97 →
Scroll
Copy link