THE CITY PAGE BLUEPRINT

Build city pages that rank in every area you serve.

How to plan, write and link a unique page for every city you serve, without copy-paste templates or AI filler. Includes a fill-in template and a pre-publish checklist.

Instant download · 14-page PDF + fill-in template

Richard Hale · 16 years in SEO · Top Rated on Upwork · 100% Job Success Score across 1,000+ clients

"Proudly serving..." isn't working

Most local business websites list their cities in one line in the footer: “Proudly serving Charleston, Huntington and surrounding areas.” Customers search with a city in mind, and Google’s local results and AI answers lean hard on location. A business that serves ten cities but only has a real page for one is close to invisible in the other nine.

The fix is a page for every city you serve. The catch: every one of them has to be genuinely unique. This blueprint shows you how.

What's inside

Plan your city pages

Which cities get a page, why you build in batches, and how city pages, service pages and the Service Areas page fit together.

Gather local proof

What to collect for every city: local projects, Google reviews from customers there, real photos, local factors and the questions people there ask.

The 8 sections

Title tag, opening, services offered there, local proof, local knowledge and markers, team and area, local FAQs and the call to action, with do’s and don’ts.

The swap test

The simple test that keeps every city page unique, plus the rules that stop pages from turning into templates or AI filler.

Example outline

A complete city page plan, start to finish, so you can see exactly what a finished blueprint looks like.

Link it all together

How to interlink city, service and project pages, and why a Service Areas page in the footer passes value to every city page.

This is for you if:

What you'll need:

Built from 16 years of doing this for real

I’m Richard Hale. I’ve been doing SEO for 16 years, and I’m Top Rated on Upwork with a 100% Job Success Score across more than 1,000 clients. Real, unique city pages are one of the most reliable growth levers I know for businesses that serve more than one area, and this is how I build them.

years in SEO

1,000+

clients served

100%

Job Success Score on Upwork

70%

of clients from referrals

Get the Blueprint for $47

14-page PDF guide
How to plan your city pages
What local proof to gather
The 8 sections, with do's and don'ts
The swap test for unique pages
Interlinking + Service Areas page
Example outline, checklist + fill-in template

Instant download · Secure checkout via Stripe

Need service pages too? Get both Blueprints for $77 (save $17).

All sales are final. Because this is an instant digital download, refunds aren’t available.

Questions

What format is it?

A 14-page PDF you can download instantly and keep, including a fill-in city page template you can print or copy into a document.

Do I need SEO software?

Not to use the blueprint. SEO software helps you track how each city page ranks once it’s live, but you can plan and write every page without it.

Do I need SEO experience?

No. Every section is explained in plain English, with a full example outline you can follow.

How is this different from The Service Page Blueprint?

The Service Page Blueprint shows you how to build a page for each service a business sells. The City Page Blueprint shows you how to build a page for each city it serves, and how to link them all together. They’re built to work as a pair, and you can get both for $77.

Can I get a refund?

All sales are final. Because it’s an instant digital download, refunds aren’t available. Questions before you buy? Email contact@richardhalemedia.com.

Show up in every city you serve

One city, one page, real local proof. Build the pages that win the calls from every area you work in.